Streaming platform Plex online movie theater ticketer Fandango announced a new partnership today that will allow Plex users to discover new movies and easily navigate to Fandango to purchase tickets.
Starting today, Plex users in the U.S. will find the option to buy tickets from Fandango when browsing title pages for movies that are currently playing in theaters. Clicking will take the user to Fandango to find showtimes and purchase tickets. The setup benefits both platforms, along with advertisers, by offering a new way to sell tickets from the point of discovery.
“Our vision is to make Plex the place where people can discover what to watch, regardless of where that content lives. Fandango lets us extend that experience to all theatrical releases in the U.S., giving fans an easy way to act once they find a movie they want to see,” Scott Olechowski, Chief Product Officer and Co-Founder at Plex. “For studios and advertisers, we’re also creating a more measurable path from discovery to purchase, helping marketers understand which campaigns are converting, so they can use those insights to make their media work harder.”
Plex notes that its users make over 100 million “streaming decisions” every month, with over 45 million users creating watchlists, showing that they’re using Plex to discover newly released movies.
“Plex has a unique view into what movie fans are actively considering, from what they’re searching for to what they’re watching across services,” said Jerramy Hainline, EVP, Fandango. “By connecting those discovery signals with Fandango ticketing, we’re making it easier for fans to turn that interest into a trip to the theater, while giving studios and advertisers a more direct, measurable path to ticket sales.”
Tickets can now be purchased on Fandango via watch.plex.tv.
