Roku has decided to leave the smart home market entirely, ending production of devices such as cameras, light bulbs, and smart switches while winding down remaining inventory sales. The streaming platform company confirmed the move in the days after Fox completed its acquisition of the business, though signs of the retreat had been visible for months through product availability and investor communications.
According to reporting by Janko Roettgers in the Lowpass newsletter, Roku will no longer manufacture smart home hardware. The company intends to stop selling the products and has nearly exhausted its existing stock. Officials described the decision as a way to concentrate resources on the company’s primary goal of remaining the leading streaming platform, while promising ongoing support and services for customers who already own Roku Smart Home devices.
A spokesperson for Roku told Cord Cutters News, “We’re sharpening our focus on Roku’s core mission: being the top streaming platform. As part of that, we plan to wind down sales of smart home hardware and will provide continued support and services for Roku Smart Home products.”
The change is reflected on Roku’s own website, where nearly every smart home item now appears out of stock. Only the Indoor Camera 360° and the Video Doorbell & Chime remain listed, both offered as special deals. Those two products recently surfaced on a listing from RKP Technology, a firm that handles surplus asset sales and liquidations. Third-party retailers have largely followed the same pattern. Home Depot, which previously carried the items online and in stores, has removed its listings. Amazon offers only refurbished units. Walmart has placed the few remaining products on clearance. Lowe’s is the sole major chain still showing some devices in stock.
Roku entered the smart home category in 2022 with a lineup of low-cost security cameras, plugs, and lights. Early models used white-labeled hardware from Wyze. The company later introduced its own designs in 2025. The original strategy aimed to deepen user engagement with the Roku platform and create extra revenue through related subscription services. Rising hardware costs linked to artificial intelligence developments reduced the financial appeal of the category. There is little evidence that the new ownership under Fox sees value in continuing to sell these products.
Roku’s own financial filings have long noted that smart home items do not add to streaming hours. When Fox first announced plans to buy the company, observers anticipated that the smart home portfolio would be dropped. Early indications appeared in investor materials. Through the first quarter of 2026, every letter to shareholders included a reference to the smart home business in the standard company description. By the second quarter, that sentence had been removed without public explanation.
The exit marks a clear narrowing of focus for Roku under its new ownership. The company will continue supporting existing smart home customers, but the broader effort to expand beyond streaming devices has ended. Remaining stock is expected to clear quickly through current retail channels and liquidation partners. For consumers, the practical effect is the disappearance of Roku-branded cameras, bulbs, and related accessories from most shelves, with only limited clearance or refurbished options left.
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