While every streaming service is working at coming up with ways to use AI to learn viewer preferences and offer recommendations, Tubi wants to bring back a human element.
Today, Tubi shared that it has done research showing that recommendations from friends or family are among the top three factors influencing consumers in the U.S. to try a new service. Knowing that, the free streaming service is launching Mixtapes, a new way for people to recommend titles to others by curating a personal collection.
Mixtapes will allow users to make a collection from Tubi’s library of over 375,000 titles based on a theme like a mood, memory, fandom, or person. The titles can be fully chosen by the user, or Tubi can offer up suggestions that can be edited, rearranged, or completely rebuilt. Users can then give their Mixtapes a title and description, and decide whether to publish it for others to find or keep it private.
“Discovery on Tubi has always been deeply personal, and we built Mixtapes to give viewers a new sense of authorship,” said Mike Bidgoli, Chief Product and Technology Officer at Tubi. “There’s something special about choosing what belongs together and who it’s for. A Mixtape can express your own taste, but it can also say to someone else, ‘I made this for you,’ and that kind of personal recommendation has always been at the heart of how people discover their next favorite thing.”
To celebrate the new feature, Tubi asked creators and brands to build Mixtapes and share them the platform. Here’s what they created.
- @chronicallyscary’s “Valid Crashouts” mixtape showcases horror movies with understandable antiheroes.
- @courtrevolution’s “Millennial Memory Lane” mixtape is a nostalgic exploration through fan favorites shows and movies from the 1990s and early 2000s.
- @ijustwannachatpodcast’s “Cozy Fall Romcom Vibes” mixtape has the perfect comfort watches to sink into this season.
- @saks11thavenue’s “Near-Gothic Horror” mixtape presents a fresh, contemporary take on traditional gothic horror themes.
- @simiview’s “Blood, Sweat, & Honor” mixtape provides an essential martial arts movie guide.
- @screened.scored’s “Saturday Morning Was Sacred” mixtape features the cartoons and movies that made weekends so special.
The Mixtapes feature is available now on mobile and on the web.
