While Marvel fans are expected to turn out in droves to see “Spider-Man: Brand New Day” in theaters this weekend, a high-quality bootleg of the film leaked on X, with millions of people having viewed it.
Posted by an account named Fredrick Bryan at 6:05 a.m. PT, the leaked video reached 5.9 million accounts and counting, with over 143,000 people liking the post and 10,000 people resharing before it was taken down around 3:25 p.m. PT.
Several other X accounts also posted copies, though most didn’t last long on the platform. Studios typically send infringement notices to those posting unauthorized copies, though it can be difficult to keep ahead of the volume of posting for the most popular new films.
Sony had no comment.
“Brand New Day” is far from the first big-budget film to leak online. Last week, Christopher Nolan’s tentpole “The Odyssey” leaked on X with its own high-quality bootleg. It reached 2.1 million views within two and a half hours and was eventually taken down with a notice. The account itself was suspended as well.
Addressing “The Odyssey” leak, Universal issued a statement to Variety on Sunday: “We became aware of the unauthorized posting of the film and immediately initiated takedown protocols. We take copyright infringement seriously and will pursue all appropriate remedies to protect our content and intellectual property rights.”
Regardless of the leak, “Brand New Day” is already doing exceptional business at the box office. It made a record-breaking $72 million in previews, including Tuesday early access screenings — the most of any movie in history. That placed it above “Avengers: Endgame,” which grossed $60 million in Thursday previews.
“Brand New Day” sees the return of Tom Holland as the famous web-slinger, with Emmy-winner Zendaya returning as MJ. The cast also includes Sadie Sink in a mystery role, Jon Bernthal and Jacob Batalon.
