NBCUniversal’s Peacock will be profitable in the second quarter of 2026, according to Matthew Strauss, chairman of NBCUniversal’s Media Group.
Strauss discussed the finances of the platform at the 2026 Evercore Global TMT Conference this week, calling the update “a big milestone for the company. It’s a big milestone for the team.”
The company reported a loss of over $432 million for Q1, citing distribution rights for the NBA and the Olympics as a driver of increased costs. The service also reported 46 million paid subscribers for the quarter, with 80% of those subscribing to the ad-supported tier, according to Strauss.
While pulling in subscribers with live sports coverage and original content in Q1, Peacock is hoping to add more viewers with upcoming coverage of MLB games, Sunday Night Football, and the PGA Tour, as well as a new season of Love Island USA, the premiere of Lorne, and more in June.
Deadline reports that Strauss was asked about further expanding Peacock outside of the U.S., to which he replied “Domestic has the highest share of video. It has the highest advertising. It has the highest [average revenue per user] potential. And so it was very important for us to anchor ourselves predominantly as a domestic streaming service because that’s where we saw the biggest opportunity for profitable subs and the best return. And it also allows us to take advantage of the broadcast infrastructure that we have in place. And so, I think that you’re going to continue to see us be very measured.”
