During advertising upfronts Wednesday, Netflix shared that its ad-supported tier now has 250 million monthly active users, along with announcing that the tier will be expanding to 15 more countries.
The streamer cites its slate of titles as the reason for the growth of the tier, specifically mentioning Wednesday, The Night Agent, Happy Gilmore 2, and Stranger Things.
“We’ve got cutting-edge technology, we’ve got great entertainment across shows, movies, podcasts, and live events, and we’ve got the most engaged and attentive audience. We’ve proven we’re effective, and now we’re expanding ads to more places and we’re ready to compete with anyone,” said Amy Reinhard, Netflix’s President of Advertising.
Starting next year, the ad-supported tier with expand to 15 new countries, including Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland and Thailand.
Also coming in 2027 is more opportunity for advertisers to reach audiences. Next year, Netflix will offer ad inventory for podcasts and vertical video.
“Netflix is the only place that can leverage the best tech with the best shows and movies in the world. That’s why we built the Netflix Ads Suite — it’s the easiest and fastest way to deliver better capabilities, better measurement and more creative formats.” Nicolle Pangis, Vice President of Advertising at Netflix, said.
For subscribers, Netflix made some big announcement about upcoming programming. Some of the new shows coming to the platform include New shows: The Retrievals, Barbaric, Myron Bolitar, Calabasas, and Untitled Nick Cannon Docuseries, and two new films were announced – Grown Ups 3 and A Matter of Time. Netflix will also air The Westminster Dog Show live, and will be expanding its partnership with the NFL to stream more games.
